Wednesday, May 18, 2011

Infectious Greed

Title: Infectious Greed: How Deceit and Risk Corrupted the Financial Markets
Author: Frank Partnoy
Publisher:
PublicAffairs
Pages: 496
ISBN: 978-1586487843


Much has been written about the spectacular financial meltdown of 2007 - 2008. Much will continue to be written about it. We are still experiencing the repercussions of this panic and will continue to do so for the foreseeable future. These events have generally been presented to the public as being from a bolt out of the blue. The argument goes that no one could have predicted the meltdown beforehand. It is like a force of nature that appeared suddenly to wreak havoc. Needless to say, these arguments are total nonsense.

An event of this magnitude does not appear out of the blue. There is a build up period which can often be long. Mr. Partnoy's book casts an eye on this build up period by tracing the roots of the current crisis. The financial system plays a critical role in an economy. Under controlled conditions, it helps the economy to grow strongly. However, what happens when the controls are removed?

This experiment has been carried out since Ronald Reagan's presidency. There are two definite consequences to controlling the financial markets (or any other type of market for that matter). One is that there is great stability. The other is that innovation is exceedingly slow. The basic idea behind removing the controls on the financial markets was to increase the pace of innovation in the sector. Under the influence of the Chicago School economists (specially Milton Friedman), it was thought that the sector would police itself effectively since no player can afford loss of reputation since any financial company which loses the confidence of its customers faces the very real possibility of a sudden collapse.


Infectious greed traces what happened when this idea was put into practice. As the book highlights, the pace of innovation amongst financial firms increased dramatically. Radically new financial products and new forms of financial organizations quickly appeared on the scene. Many (but not all) of these products and organizations gave superior returns to their clients. At the same time, greed played a major part both amongst the financial market players and among the clients. Vast bonuses attracted the best minds away from other sectors into a sector whose basic role is that of an intermediary.

While all of this was going on, many "experts" specially among the academia were cheering on these new innovations. The general public which included the business community was assured that these new products made for a better, safer, stronger, less risky financial system. So what if the new products required literally a PhD in Physics and Maths to understand? That just indicated how effective they were in reducing and indeed even eliminating risk. However, unbeknownst to nearly everybody including the financial participants themselves, these new innovations ended up vastly increasing systemic risk. The few dissenting voices were dismissed contemptuously and ignored.


All this is traced out in painstaking detail by Mr. Partnoy. The book highlights the role that greed, hubris, stupidity and arrogance played in creating conditions that inevitably led to the meltdown. The book does not simply trace the contours of the brave new financial world as it was being created. It also makes recommendations to prevent another, perhaps even worse meltdown in the future. The tragedy is that despite the clear warning that this book represents, no lessons seem to have been learned. Definitely a must read if you want to understand the origins of the current financial malaise.
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Monday, May 16, 2011

Accidental Branding

Author: David Vinjamuri
Publisher: Wiley
Pages: 212
ISBN: 978-0-470-16506-5

Brands are extremely important. We are all agreed on this. Brands give companies higher margins and help to avoid a possibly ruinous price war. Nor are the benefits of brands restricted to companies alone. For consumers, brands are a promise of quality. They don't have to worry about getting ripped off. Brands are also a status symbol and part of personal identity. But the question remains, how are brands formed?

There have been many attempts to answer this question. Business books are full of recommendations on how to create brands. Accidental branding takes a somewhat different tack. It takes a look at brands that have become so fortuitously and tries to identifies the factors that made these brands successful. In a vicious marketplace in which most brands fail, what caused these brands to succeed specially when you consider that they did not follow the usually prescribed methods of branding. A noble objective which unfortunately falls flat on its face. Its as if you think you are going to have a rich dessert but are instead presented with a thin souffle.

Mr. Vinjamuri distills the lessons of these brands early in the book specifically the second chapter. Afterwards case histories of the selected accidental brands are presented. Sadly these histories prove to be insipid and uninspiring. After reading them you realize that you know a little bit about the person involved but you know nothing about what helped him or her develop the brand like they did. Its a eulogy to a personality. Basically a biography. My advice: read the second chapter and ignore the rest. You will get to know the lessons of the book and not waste any time.
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